Can Black + Decker's New Brand Mend Its Tarnished Reputation?

July 14,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

700W Motor - The blender reaches 700 watts of power at peak performance* and 350 watts of power for continuous use. 10 Speeds Plus Pulse - Find the

BLACK+DECKER 4-Tip Stainless Steel Blade Countertop Blender, 10 Speeds, Dishwasher-Safe, 700 Wats

Empower Brands Recalls Black+Decker® Garment Steamers Due to Burn Hazard

Powerful transmission with dual tines break up soil to allow water and nutrients to reach plant roots Powered by 20-volt MAX lithium-ion battery, with

BLACK+DECKER 20V MAX* Tiller (LGC120)

Portable AC: Use this personal air conditioner (16.5” x 14.06” x 27.09”) in rooms up to 700 sq. ft. Stay cool in the hot summer months and sleep well

BLACK+DECKER Air Conditioner, 14,000 BTU Air Conditioner Portable for Room up to 700 Sq. Ft. with Remote Control, White

Black + Decker Hard Surface Sweeper, Cordless

BLACK+DECKER FusionBlade 20-ozGrey 275-Watt Blender in the Blenders department at

4-Volt Max 3/8-in Cordless Screwdriver (1-Battery Included and Charger Included)

BLACK+DECKER 4-Volt Max 3/8-in Cordless Screwdriver (1-Battery Included and Charger Included)

Stanley Black & Decker (SWK) Earnings: DIY Home-Improvement Boom Is Over - Bloomberg

BLACK+DECKER BPP08WTB 8,000 BTU SACC/CEC (12,000 BTU ASHRAE) Portable Air Conditioner with Remote Control, White

MADE FROM RECYCLED MATERIALS**: For the eco-conscious consumer, the reviva drill/driver's tool housing is made with Tritan Renew 50% certified

BLACK+DECKER reviva 12V Cordless Drill, 230 lb Torque, Made from Recyled Material (REVCDD12C),White

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Black+decker POWERSERIES+ 20V Max Cordless Stick Vacuum

BLACK+DECKER 20V MAX 10in. Battery Powered Chainsaw, Tool Only LCS1020B - The Home Depot

Stanley Black & Decker Updated their Tool Brand Positioning Chart for 2023

Can Black + Decker's New Brand Mend Its Tarnished Reputation?