LL Cool G: Ladies Love Cool Gadgets Too, Says Study

July 07,2024

As the only girl on the Gadgets team, I often get asked to write what I call "lady-rants" about products targeted toward women. I have a problem with most of them, as the products themselves are either being forced into a demographic by marketers (like the HTC Rhyme, which would've been a fine phone for anyone if marketed that way) or they're simply painted pink in the hopes that pink is, in fact, what all women have been looking for in their consumer electronics. The truth of the matters is, men have spent more money on consumer electronics in the past and, as a result, women have unfortunately been left with ads targeted towards men or pink versions of everything. But no more. According to a study out of the CEA, the same folks that brought you that over-sized week of madness called CES, more and more women are showing an interest in consumer electronics than they were in the past.

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