P&G's Risky Brand Strategy - STRONGBRANDSSTRONGBRANDS

P&G's Risky Brand Strategy - STRONGBRANDSSTRONGBRANDS

P&G announced this week that it was dramatically shrinking its brand portfolio. According to an article in the Wall Street Journal, the company will drop almost 100 brands, focusing on just its top 70 to 80. This is a huge strategic move for the company and a significant change. It is also very risky. On […]

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