P&G to Scale Back Targeted Facebook Ads - WSJ

P&G to Scale Back Targeted Facebook Ads - WSJ

Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.

Facebook Weighs Steps to Curb Narrowly Targeted Political Ads - WSJ

Why targeted ads seem to miss the bullseye

PDF) Are You Targeting Too Much? Effective Marketing Strategies

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P&G Overhauls Bonus System for Managers - WSJ

Overwhelming targeting options: Selecting audience segments for

Procter & Gamble Gets Shoppers to Pay Up - WSJ

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P&G to move away from Facebook targeted ads - AdNews

Facebook will start bypassing adblockers on desktop browsers

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