Producer Profile: The Newly Rebranded King Arthur Baking Company

By A Mystery Man Writer

July 12,2024

REBRAND King Arthur Baking Co. — alana park

Why we're changing our name after 230 years

Brand on Purpose with King Arthur Baking's Karen Colberg and Ralph Carlton — Aaron R. Kwittken

King Arthur Baking Company: Branding for Every Baker - Hummingbird Creative Group

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Why we're changing our name after 230 years

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King Arthur Baking Company - King Arthur Flour is now King Arthur Baking Company. We're not the type to rush into anything, but after 230 years, we're ready for a new logo

AIGA Expert Series–Rebranding King Arthur, AIGA Expert Series–Rebranding King Arthur Presenters: Ruth Perkins, Senior Creative Director at King Arthur Baking Company Mike Schacherer, VP and, By AIGA

Baking Explosion Coincides With King Arthur's Rebrand

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REBRAND King Arthur Baking Co. — alana park

King Arthur Baking Company co-CEO discusses trends and baking's future