How Promo Codes Lead to More eCommerce Conversions

How Promo Codes Lead to More eCommerce Conversions

Picture this common online shopping scenario: A new lead finds your company and is ready to purchase an item from your site. They make it to the checkout page where they’re presented with a ‘Promo Code’ field. Finding themselves without a code, the lead suddenly feels like they missed an opportunity to get a great…

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