Keurig coffee systems gain 3 million new users, 2021-03-01

Keurig coffee systems gain 3 million new users, 2021-03-01

BURLINGTON, MASS. — Sales growth for Keurig coffee systems, impressive before COVID-19, accelerated in 2020 as more consumers brewed coffee at home during the pandemic. About 3 million new US households became users of the Keurig coffee system in the year, which marked an increase of about 10% and put the total number at 33 million households. Retail consumption of single-serve pods manufactured by Keurig Dr Pepper grew nearly 10% in channels tracked by Information Resources, Inc., a Chicago-based market research firm. “So if you . . ..
Older users also upgrade as COVID-19 has consumers brewing at home.

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