PR is in a death spiraland bad metrics are to blame - Agility PR Solutions

July 14,2024

I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based on the business outcome. The rest (aka the losers) reported on inflated […]

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PR is in a death spiraland bad metrics are to blame - Agility PR Solutions

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entr/notes.txt at master · thesephist/entr · GitHub

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